๐Ÿ‹ Mise
Join the waitlist

For cooks who can't shop at just one store

Every recipe you love, sorted into the exact stores you actually shop.

Mise turns your recipes into one deduplicated shopping list โ€” organized by store and by aisle โ€” so Celiac, allergy, and restriction cooking stops eating your entire weekend.

Early access for the Celiac & GF community first. No spam โ€” one launch email.

๐Ÿ‹ You're on the list. We'll email you the moment it's ready.
Built by a Celiac wife who was tired of never-ending phone notes and multiple grocery runs.
this week ยท shopping

Baked Ziti + Arroz con Pollo, deduped and split across your stores:

Whole Foods weekly

Jovial GF rotini
Rao's marinara โ€” 5 cups
Shredded mozzarella โ€” 1ยฝ cups

Trader Joe's weekly

Bone-in chicken thighs โ€” 2 lb
Cotija & bell peppers

Publix weekly

Milk โ€” staple
Eggs โ€” 2

Costco runs monthly

Ground beefin the freezer
Olive oilassumed in stock

The Sunday problem

One store never has everything you can safely eat.

So the week starts with never-ending phone notes, a shared shopping note, and a mental map of which store carries what. It takes hours โ€” and the milk still gets forgotten because it was never in any recipe.

01

Every store, its own clock

Some stores are weekly runs, others once a month โ€” and which stores those are depends on where you live. Every other app assumes one list for one trip.

02

The invisible staples

Milk, eggs, butter โ€” the things no recipe lists โ€” are exactly what you get home without.

03

Saved is not cooked

Recipes vanish into Instagram saves and camera-roll screenshots, disconnected from the shopping that would make them dinner.

"Managing Celiac means multiple grocery runs a week and never-ending phone notes I copy from every Sunday. I finally built the app I actually needed."
โ€” Kristal, founder & full-time Celiac home cook

How it works

Save it once. Shop it smart. Cook it hands-free.

The whole loop, built around the reality of restriction cooking โ€” not bolted onto a generic list app.

1

Save a recipe from anywhere

Paste the text, snap a cookbook page or an Instagram screenshot, drop a URL, or type it in. It comes in as a real, structured recipe โ€” not a wall of text.

2

It learns your brands & stores

Your product shelf remembers that GF fusilli is Rummo at Whole Foods and your marinara is Rao's. Scan a barcode or tap once โ€” the app does the sorting after that.

3

One tap โ†’ the week, split by store

Pick a few recipes; it dedupes across them, drops what you already have, and surfaces staples so milk never gets forgotten. Occasional stores like Costco quietly accumulate until the trip.

4

Shop together, cook hands-free

Share the live list with whoever's at the other store. In the kitchen, cooking mode keeps the screen awake so you never lose your place mid-recipe.

Who it's for

Made for people who plan meals around what they can safely eat.

The beachhead

Celiac, severe-allergy, and dietary-restriction home cooks who already shop several stores out of necessity.

Multi-store families

Costco-plus-grocery households who feel the same list-splitting pain โ€” just at a lower intensity.

GF creators & friends

Share a recipe and it lands as a recipe โ€” one tap to import, and it flows straight into the recipient's own stores and brands.

We never call a product or recipe "safe."

You already know what you can eat. Mise doesn't make dietary or allergen claims โ€” it stores your own choices and hands them back to you, organized. It just makes the shopping easier.

Pricing

Free forever for the core. Pay only for the AI planning.

Everything you need to replace those phone notes costs nothing. Premium adds the AI that plans your week for you.

Free โ€” forever
$0

Replaces your phone notes and a shared-list app, completely.

  • Unlimited recipes โ€” paste, photo, URL, or manual
  • Multi-store shopping lists, organized by aisle
  • Your product repository with brands & staples
  • Share one live list with a partner
  • Share-a-recipe links
No credit card. Ever.

Get your weekends back.

Join the waitlist and be first in when Mise opens to the Celiac and gluten-free community.

One email at launch. Nothing else.

๐Ÿ‹ You're on the list โ€” talk soon.